BhattiLabs Research
Evidence over digitalisation slogans.
BhattiLabs Research examines publicly visible digital capabilities and makes the findings transparent and traceable.
B2B
Digitalstudie
2026
How visible are digital sales capabilities on German company websites?
200
websites
7
criteria
Latest publication
How digital is B2B sales in practice?
The study compares a primary group of 106 company websites with a digital benchmark group of 94 websites.
BhattiLabs B2B Digitalstudie 2026
Online presence is common. Digital sales capabilities are not.
The study documents which digital functions were publicly discoverable on the examined websites, from contact forms to product configurators. The full report is currently available in German.
Selected findings
Share of websites examined
Primary study group · publicly discoverable functions · data collected August 2026
Press and editorial enquiries
BhattiLabs is available for methodology questions, interpretation and further data analysis.