Performance and SEO for modern web applications
Server-side rendering, clean metadata and a fast first paint decide whether a web application is found at all.
A modern web application can be technically impressive and still invisible in search. The difference almost always comes down to rendering and page structure.
Render what should be indexed on the server
Content that only appears after the browser finishes loading is unreliable for crawlers. Anything meant to rank belongs in the server-rendered response.
One address per piece of content
Every standalone topic needs its own URL with its own title, description and canonical. Anchors inside one long page are not a substitute for real pages.
- One H1 per page, followed by a clean heading hierarchy.
- Structured data matching the page type.
- Images with alt text and defined dimensions.
- A sitemap and robots.txt that reflect the actual set of pages.
Load time is part of the experience
Large images, blocking fonts and heavy animations cost noticeable time on mobile devices. Avoiding layout shifts and optimising media improves user experience and visibility at the same time.
Visibility is not a later step. It is a property of the architecture.
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